Today, companies of varying sizes either implement or consider digital transformation. To avoid ad hoc initiatives, executives choose to start with a digital strategy that ensures smooth transformation journey, mitigates risks, and justifies the investment into innovation.
However, building an efficient digital strategy for a company is not an ordinary job.
I specialize on the development and tactical elaboration of digital strategies, among other services.
Data reveals new opportunities for business. However, companies often struggle with their data assets and extract only a small fraction of value from them. Enterprise data is usually too heterogeneous and massive to deal with, and often requires adequate data strategy and infrastructure in place.
Digital consulting is focused on helping companies overcome these issues and drive intelligence to their businesses.
Using consulting services, executives and other decision makers get a solid data strategy that reflects the company’s needs and defines what data has potential, how to work it out and who is in charge.
Consultants select and build digital tools and services to transform raw data into actionable insights – data visualization and analytic tools, advanced analytics based on machine learning, predictive models, etc. – and pull these insights into easy-to-read dashboards. Therefore, addressing to digital consulting services allows companies to leverage their data, get a ready-to-use data solutions and in the end, receive valuable insights that improve decision making.
Why do you need Digital consulting
- Address customer needs and design trends
- Digital consulting helps stay relevant in the market.
- Leverage cost and reduce risks
Any digital transformation journey, be it expanding online presence, automating of operations, adopting new technologies or even building new digital products or services, entail certain investments and risks.
In a nutshell, Digital Consulting is an activity that connects business strategy to implementation across different digital fields (think web design and development, marketing, PR, server scaling, branding).
How are digital consultants helpful in your business?
For starters:
- They bring a diverse and broad industry expertise
- Combined with a cost-effective mentorship (the “one man army” approach)
- They provide and set the high-end strategy
- They pave the marketing road for your business
- And amplify your brand through their own network
Types of Businesses That Need Digital Consultants
There are, especially for small and medium sized businesses, talking a business of 50 people, 100 people. 200 people and sometimes, we actually work with some small enterprises of about 50 people who generate 8 figures of revenue. This could be a very successful business, just bootstrapping a specific vertical and trying to differentiate trying to scale horizontally, aiming for a new niche or trying to penetrate a new market space.
Sometimes we do have successful businesses, for example, outside of the WordPress field, meaning that they’ve been wildly successful in eCommerce or with another CMS or hosting solutions, but they can’t really enter the WordPress market.
Those are just some of the ideas of types of businesses where digital consultants can be applicable and can be really helpful for.